Optimizing a website for improving the performance

How to Optimize the Cost of Building Websites?

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Everything lands in your budget you have, when you go big, isn’t it? In a world full of possibilities, cost optimization for your new website is vital. Based on your needs, every web development company will have its own pricing package.


Many are left confused with the difference between “cutting costs” vs “optimization” when you start setting out a plan for a new website. Cutting costs is a one-time decision that primarily aims to reduce your budget (with another cost-effective solution). Optimization is a long-term and proactive approach observed at every step to maximize your business value.


Here are some tips to optimize the cost while building a new website:


1. Make the Best Out of Existing Templates


It is one of the prime reasons why many people have their own website creation without coding knowledge. Although it isn’t versatile as a dynamic website, it is cheap or even FREE with many beautiful templates available catered to your industry.


The nicest part of using a predefined template is that you can change your design, add-ons, themes, images, alignment whenever needed.


2. Lesser the No. of Web Pages, The Better


Even the most basic design/workflows will cost a lot to your website budget. How?


Each element in a web page (such as images, content, videos, validations, design elements) can occasionally result in an overflowing budget. It may be tempting to cram your website with a lot of pages but remember, even a secondary page with minimal design costs!


What’s smarter? Deriving your website structure in the planning stage. Your plan needs to be finalized before initiating the budget.


3. Cost-Cut using Royalty-Free or Stock Images


As you may know, all the images/videos on your website must be original. This is a brilliant cost-cutting method loved by budget-creators yet displays a professional look with the right use of an image or a video. Of course, it is a cost-cutting way and not a “prolonged” process but still many arguably use this as “optimization”.


The most optimized way of portraying your brand is to use the real in-premise or product photos (which is expensive) instead of a polished stock photo.


But to achieve your website within your budget, you can find over 50 popular sites for free stock photography used by professionals and casual users alike. Some of which are,


  • Shutterstock
  • Unsplash
  • Pexels
  • Pixabay


Although you need to manually look into hundreds of stocks images, it is well worth it.


4. Work on Your Website In-House


Rather than the coding aspect, it is efficient and time-saving to finish some of your content beforehand. The work is not limited to a web designer or a web developer but beyond like writers or designers.


To save money, complete all your written content, videos, images, graphics and web pages before starting your web development plan for a clear view.


5. Minimalistic Design and Content


You’d be surprised by the cost of using lengthy paragraphs and stuffed design elements everywhere on your website. It is rather better to make the visitors focus on your key message and CTAs than a complicated website.


Pay for immediate impact or that will reduce for prolonged use. Avoid subscribing or costs that may build up more in the future. Another pro-tip is to get a “Fixed Price Model” or a One-time Cycle basis with a clear strategic website plan.


6. Find A Right Pricing Model


Research a lot. List down the things you need before building your website. Who’s your target market? What are the technical implications of your goals and objectives? What are your design driven goals?


With 1000s of options available to create a brand new website, find out which pricing strategy works best for you.


7. Track your Unspent Budgets and Unexpected Expenses


You simply cannot rely on the predetermined budget. Why? Website building comes with spontaneity that might infer with your budget allocation.


It is in the best interest to maintain separate records for tracking your expenses by the following.


  • Unspent budgets – These are your future predictable expenses that will prolong until you follow the same web design.
  • Unexpected expenses – Adds up on a conditional or situational basis. It is more spontaneous yet a critical record to maintain it separately.


Summing it up, everyone goes through this phase. We always aim to optimize the cost of websites but not everyone does it well. Some may get inspired to invest more, while some may have perfectly accomplished it.


We have been there.


After all these years of discussion with our beloved clients, this topic comes up a lot. We at Zaigo Infotech, offer web development services with customized pricing website packages stretching the strategy wiser.


It is estimated that almost 80% of the world’s web applications enjoy PHP programming as it is known for reduced cost and better performance. Looking to hire PHP programmers? Zaigo Infotech is ready to work with you.


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